Kevin Schade transfer race heats up as Brentford set huge price

Kevin Schade is suddenly at the center of one of the winter window’s most talked-about transfer stories. Brentford have reportedly drawn a firm line in the sand, and any club hoping to land the Germany international will need to pay a fee that could push beyond €70 million.

The winger’s fast start to the season has only strengthened his market value. With Premier League giants already watching closely, January is shaping up as a major test of Brentford’s resolve and Schade’s rising reputation.

Brentford set a steep asking price

According to Sky, a move in January is possible in principle, but Brentford are not prepared to let Schade leave cheaply. The club are understood to want more than €70 million, a figure that would place him among the most expensive transfers in their history.

That valuation reflects both his age and his upward trajectory. At 24, Schade is entering the kind of prime years that often attract the biggest bids, especially when combined with his pace, versatility and Premier League experience.

Brentford’s stance is simple: if a serious bidder wants him, they will have to meet the club’s terms. As one source close to the situation put it, the price is high because the player’s stock is rising fast and the market is active.

Premier League rivals are circling

Several top clubs are said to be monitoring the situation closely. Liverpool reportedly made approaches in late September, while Arsenal, Chelsea and Tottenham have also been linked as potential suitors.

That level of interest makes the story even more explosive. Schade is not just a squad player drawing casual attention; he is being tracked by clubs that regularly compete for elite attacking talent and are always looking for value before prices climb further.

For Brentford, that interest is flattering but also dangerous. Selling a player in form can weaken a team in the middle of a strong campaign, particularly when the club are already pushing to stay competitive in the top half of the table.

Strong start underlines his rise

Schade’s performances this season explain why his name is being mentioned so often. He has scored three goals in his first six Premier League matches, an eye-catching return that has helped drive Brentford’s impressive start.

Brentford remain unbeaten in 2026/27 and are sitting fourth in the table, a position that adds more intrigue to any possible midseason departure. Clubs at the top do not usually like to lose in-form attackers, especially when the season is already delivering momentum.

Schade has now made 120 appearances for Brentford, scoring 25 goals across almost four years with the club. That kind of body of work suggests he has become far more than a prospect; he is now a proven Premier League option.

Germany role adds another layer

The transfer speculation comes at a time when Schade is also trying to establish himself internationally. He made his Germany debut in March 2023 and was recently included in the first squad selections under new coach Jürgen Klopp.

He started on the left wing in both the 1-1 draw against the Netherlands and the 1-0 loss to Greece. Those were his sixth and seventh appearances for the national team, although neither outing was seen as fully convincing.

Still, the fact that he is being considered at international level matters. National-team involvement often helps elevate a player’s profile, and in Schade’s case it adds another reason why elite clubs are paying attention.

“A strong start in the league plus international exposure is exactly the combination that turns heads in January,” one Premier League observer noted.

What happens next?

The key question is straightforward: will any club be willing to meet Brentford’s price? If the answer is yes, Schade could become one of the winter window’s standout deals. If not, Brentford may hold on to a winger who is helping power one of their best starts to a season.

For now, the situation remains open, but the stakes are obvious. A fee above €70 million would not only test the market, it could also set a new benchmark for Brentford’s outgoing transfers. Either way, Schade’s name is one to watch as January approaches.